Site Population

Populating your website is not a quick and simple process and dramatic search engine results will not happen overnight. Making sure your website is fully populated for the search engines means using a combination of different techniques in order for your website to be both visible to the search engines and appeal to the search engines when they crawl the website. To ensure this happens, there are a few basic methods that need to be implemented in order for this to happen.

Creating Content
The search engines love to read content so the more content there is on your website, the more times the site will be crawled by search engines and the probability of appearing higher in the search engines. With having a large amount of content though it is important not to have duplicate content as the search engines will see this spamming, which will affect the search engines rankings as a result. Keyword stuffing will also have a negative effect on your search engine rankings as the search engines spiders are clever at finding websites that put all of the keywords in one place.
 
Keyword Research
By carrying out keyword research before writing the content means that you will be able to focus on content that users will be searching for. What may be of interest to you may not be very well searched on so finding some good quality keywords and focusing your efforts on this content will bring more traffic to the website.
 
This search engine optimisation technique can help get more conversions through the search engines as specific keywords phrases will be more qualified leads than others. Focusing on more generic keywords will be much more competitive and the conversions on these SEO keywords may be low as a result of their non-specific nature.
 
Inbound Links and Internal Links
One way inbound links are extremely important for the website as it means that the search engines will crawl through the links thus crawling the website more often. These inbound links from other websites can also help with gaining more authority as related websites with a higher PageRank means that they are leaking PageRank to you, which shows trust. Inbound links from unrelated websites will not harm the website but it may not do anything for the authority status of the website. Internal links within the website also keep the search engine spiders on the website, which means that the pages will be crawled more often. Internal links can also help in a usability of the websites as the links will relate to the content on the web page.
 
Title Tags and URL Tags
Adding relevancy of each page on the website through title tags and URL tags means that the search engines can clearly understand what the website is offering users. Using a combination of around 3 keyword phrases relating to the page in the title tag will bring this relevancy with the URL tag also adding to this relevancy. Both of these elements will be the parts that will appear in the search engines and are the main parts that the search engines pick up on
 
Fontmark can carryout this on any website, for £1.50 per product. (min 60 products) we will add descriptions, prices, attributes, load pictures.